Pittsburgh Glass Center direct mail:
I interviewed the subject and wrote copy for this direct-mail piece and three follow-up emails. The multichannel campaign (directed by an agency) brought in $19,400, an increase of $10,000 over 2015, the number of individual gifts nearly doubled, and average revenue per 1,000 emails was $50 (vs. $44 nationally).
This nonprofit sent 17,880 emails over the course of a multichannel campaign. The emails more than doubled the national average online gift amount of $68.